Despite the name, Lacoste polo are actually direct descendants of the original cotton "tennis whites" worn at the end of the century.
The "white tennis style shirt has been defined before a buttoned long sleeves worn with sleeves rolled narrow normally. Although this seems a very restrictive choice shirt for athletes with today's standards, the white tennis were very informal and very "sporty" in the day.
But the FrenchTennis star René Lacoste thought he could improve the old-fashioned button-up. It was long believed that the long-sleeved white tennis days were uncomfortable and limited mobility in the field. Began to experience a short-sleeved white shirt, loose cotton with a design that featured a soft collar, flat, and longer tail in the back.
Lacoste wore his first project in 1926 U.S. Open Tennis Championship. Needless to say, renovated styleattracted more than a few looks and comments - some positive and some negative pronounced. Expectations with its design and in 1927 the famous crocodile logo stitched on the upper left of his shirts. This was a reaction to the American press, which gave him the nickname "The Alligator".
In early 1930 he founded the Lacoste "Chemise Lacoste logo de", a company selling the products and would be a new shirt. His design solved many problems of traditional courts"Fit to roll white", especially the central tendency of long sleeves. And the softer, flat collar could be worn loose or reversed for sunburn protection on the back of the neck.
Now retired professional tennis, Lacoste began focusing all his attention on the sale of goods and shirts. He allied himself with his friend and business partner Andre Gillier market Shirt "Lacoste" specifically for North America Retailers. The crocodile logo embroidered on T-shirts to ensure that they were unmistakable and helped "brand" Lacoste shirts as unique. The mass marketing of the tennis shirt had the unforeseen consequence of attraction to other athletes. Polo player, in particular, began his tennis shirt worn as an alternative to thick, long-sleeved shirts buttoned to their sport was traditionally worn.
Today, it is equally likely to find Lacoste Polo> T-shirt on the golf course than on the tennis courts, polo field is, in fact. The little crocodile family in a wardrobe staple for all modern nations, not just athletes. Hip-hop fashion has begun to count the first polo, Lacoste clothing, and can now be seen dancing in rap video, school yards e.
Paradoxically, however, is rarely worn shirt day of tennis, because in this transition began in the late T-Shirts90's. Knitted polo players have changed the original Lacoste. Although the T-shirt is rarely used because of its original date, it remains the popularity of public stronger than ever under General.
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